About Us


Purpose of this website

The goal of this site is to give insights, updates and practical advice on online marketing in New Zealand – with no strings attached. There are many other excellent sites with a wealth of information on all things digital marketing, across all the different verticals and channels you can think of.

The only problem is, the best ones are based overseas with no local context of the digital marketing industry in New Zealand. Then they are many marketing company blogs within New Zealand, perhaps with a little more insight, but with the ultimate goal of having your online marketing spend directed through them as an agency.

This site will remain a free and open source for digital marketing information, with advice and insight for all levels of knowledge on the topic.

Topics that we’ll cover

Our main focus in the world of online marketing is in PPC (pay per click) advertising and SEO. As such you can expect a lot of content to be driven by those topics. Online marketing encompasses so much more than that though and we’ll cover just about anything that can help you achieve your marketing goals.

From the coalface

This is an online marketing site for everyone from those just getting started on their digital journey, through to seasoned veterans of marketing.

I work as a digital optimiser for an excellent NZ digital marketing agency, and will share my experience and insights across the full range of topics to cover in this fascinating and fast moving field.

Our Story

Having graduated with a degree in international business, our site founder only realised his passion lay in all things digital and began self teaching while working in retail management. When the chance came to get in on the ground floor of a fast growing and cutting edge digital agency, it was an opportunity to good to miss.

To make sure that others don’t miss their opportunity to harness the promise and power of online marketing, it’s only fair to share the learning.

Next Steps…

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