What is SEO?
SEO stands for Search Engine Optimisation. It is basically the game we play to make Google and other search engines like our website enough to show high in their search results. We cover a lot of SEO topics on the site and I’m always happy to take a look if you’re having any difficulties getting that Google love.
What is PPC Advertising?
PPC is “pay per click” advertising. This covers a wide range of advertising formats and platforms, from paying for Google Adwords to show texts in their search results, to display banners on GDN and other networks, to Facebook advertising. PPC is often the umbrella term for paid digital advertising, but essentially means any service where you pay a price per click you receive on your ad.
What is SEM?
SEM stands for search engine marketing. It is a form of PPC and deals with paid marketing on search engine results pages. Often, this term will be used more broadly to talk about any of Google’s advertising products.