Most Websites Don’t Work! Find Out Why…

Does your website perform like you imaged it would? If not, effective website design is what you need. Most websites don’t work, most are designed by well meaning graphic or website designers that know very little about attracting website traffic to a website or persuading web searchers to buy from you. A great looking website that doesn’t generate you leads or give your customers, is a waste of time and money…
Imagine a powerful effective website that attracts website traffic and fresh daily leads, ranks highly on Google for keywords that matter, to your business – like your products and your services – not just your business’ name! Imagine, your phone ringing, emails flying in and customers through your door because of your website and your marketing online is working.
From a website owner’s perspective I want my effective website to
  • Be Seen – found on Google and other search engines,
  • Be Chosen – by my prospective clients, and
  • Be Preferred –  as my clients can see multiple links to my website, my referrals and an effective website design.
To build an effective website takes some thought, using the purpose for your website, the strategy and tactics that suit you, your business, your clients and your product, along with the functionality that works in with search engine optimisation (SEO) and search engine marketing (SEM) both on and off your website.
Bringing all this together with good website design will produce you the most effective website for your business.
Contact Online Marketing NZ today to discuss the best steps to your own Effective Website.

How to make an Effective Website Design work for you.

We at Online Marketing NZ start by discussing what your website’s purpose will be and the wanted outcome for your website along with who your prospective clients are.
What is the Purpose of your website?
  • Do you want the 3% ready to buy now? We all do.
  • Do you think we should nurture the 40% looking to the future?
  • Is the main purpose to generate sales leads?
  • How about getting your viewers to take a step and you are giving something in return?
  • Do you want a brochure site – to show off your products?
  • Do you want to entice existing clients to come back?
  • Do you want to be visible to mobile clients?
What will the Strategy of your website be?
A strategy needs to be thought through, you can use one or many, will your website design be to educate your existing and prospective clients, is it best for you put some information in front of all viewers but have a members/clients only section? Some companies are happy to have their website used as a reference, even for the competition, this, does have some benefits to you?
Do you want to build your website to attract local clients within 8 km’s of your business (often overlooked or not done well), around New Zealand or for global clients, if this is thought through in your planning stages your online presence becomes far more valuable and effective and an asset to you.
Should you use your website to help build a community using the various social media that is available in today’s market for your business and products? Are your clients looking for your products or services on their cell phone, do they need a motel, a car part or a book shop?
We are quite happy to show you working examples of each of the above web strategies when need be.
What are the best web tactics to promote your website that work best with your company?
Online Marketing NZ will help you promote your website using both on-website and off-website optimisation – but still on the web – like video’s and articles placed strategically, these draw interest to your website and business from various aspects and parts of the web, making your website far more visible than what has been available in the past, an example is our Google Multiple Impact products** link to be changed getting your business onto the first page of Google in multiple places, newsletters to clients and possibly a blog may suit, or Pay Per Click (PPC) advertising in either Google or Facebook, or setting up regular planned posts on multiple social media sites.
You may want to go out and advertise in existing media (Radio, TV, Newspapers, and paid directory listings)  these when done well, can help with the launch of a new website or added new functionality, but they are not the most ongoing cost effective methods once your Online Marketing has spread through the ‘net’.
At Online Marketing NZ we not only build an effective website, we make it work for you. 

Contact Online Marketing NZ to discuss the best steps on how to make an Effective Website Design work for you.

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